We were approached by ARROE in Fall of 2020. They were looking for a partner to achieve their goal of being placed at Best Buy. The team at ARROE had an exceptional product to bring to market and wanted a partner with U.S. contacts and strong retail strategic and operational experience to realize their placement goals.
After researching the ARROE brand and their innovative technology, our team decided to jump on the opportunity. We met with the ARROE executive team and worked together to build a three-pronged strategy geared toward introducing the brand to Best Buy, generating interest with key decision makers, and securing the first order.
Facilitated ARROE brand introductions to Best Buy merchants
Secured ARROE's invitation to pitch the Sr. Buying team for the Fall 2021 store reset
Worked alongside ARROE's marketing team to build and deliver a stellar pitch
Forecast and prepared for a successful retail rollout
Co-created a 360-degree sales & marketing plan to secure the initial purchase order
"The team at Lov Retail is incredibly capable and focused on delivering results. Their retail experience and relationships working with top-tier partners has enabled success for us with large retailers in the US."
Days after our onboarding kickoff, we were able to meet with key decision makers at Best Buy to gauge their interest in the product. Initial conversations were positive, with Best Buy merchants excited to see the product first-hand. Having the right introductions at the right level is everything.
We knew that a huge winning factor was the quality of the ARROE Smart Charging System. We quickly worked with ARROE to build out their technology story. We secured intro meetings with both the buying team and the technology team at Best Buy and pitched Best Buy's potential to be the first retailer to offer smart charging technology.
ARROE was accepted and ready to go online faster than anticipated, with the entire process taking just under 10 months. ARROE is already gearing up for the next phase with in-store placement planned for the upcoming October reset.
"When ARROE reached out to us initially, we fell in love with the product. It's truly unique and viable for the space, so we knew we were the ideal partner to achieve ARROE's retail goals."