Before you spend a dollar on U.S. retail, find out if you're ready. We score your brand across 6 key categories and tell you exactly what to fix — and what you're already doing right.
Select the closest match — helps us map your product to the right retail buyers and shelf locations.
What does it do? What problem does it solve? Who is it for? Be specific — avoid marketing language. The more precise you are, the more accurate your score will be.
Add each SKU you're looking to bring into U.S. retail. Pricing doesn't need to be exact — a working estimate is fine. Have more than 6 SKUs? Summarize the lineup in Q16.
Most major U.S. retailers expect 45–55% gross margin on sell-in. Enter your COGS and sell-in price if known, or just the margin % if easier. This is the single most important number in your pricing assessment.
Who are your top 2–3 competitors already on U.S. shelves or Amazon? What makes a buyer choose you over them? Be specific — "better quality" doesn't score. "Only device with X" does.